About us
ABOUT US
Enhancing flavours for a better future
With the increasing demand for sustainable products,
our community of salt enthusiasts is growing
to support responsible sourcing.
Explore New Possibilities
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Start with the customer – find out what they want and give it to them.
Transforming taste, one grain at a time.
We’ve done it with passion.
Meet our salt experts
Dedicated professionals driving our success in the salt industry
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich thrives on challenges. With extensive experience in the food sector, Mich has propelled the company to new heights. He is a leader in the industry.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house salt specialists and looks after the community of thousands of salt enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.